Surfaces Press Release 1.6.12

American Safety Razor Company’s mission is to increase the value of the Company for its shareholders, employees, and the communities in which it operates. The Company seeks to be a single-source supplier of value-priced high-quality brand name and private-brand products and works closely with its customers to help them meet their business objectives. Future growth for the Company will be fueled by new product offerings, new distribution channels, increased penetration of current markets, and highly selective acquisitions that complement or expand our existing business.

PERSONNA INTRODUCES INNOVATIVE COATED BLADE TECHNOLOGY AT SURFACES

VERONA, VA –   Personna, the world’s leading manufacturer of high-precision blades and bladed tools, will introduce a new line of coated blades that raises the bar for sharpness and durability at SURFACES, in Las Vegas, NV, January 24-26, 2012.

Recognized as the leader in specialty blades and bladed tools, Personna’s product line pushes the boundaries of coated blade technology to new heights.  Living up to a 135-year tradition of quality and innovation, these new coated blades are among the sharpest and most durable in the world.  Company officials estimate these blades to be at least 35 percent more durable than current products in the floor covering marketplace.  

The Virginia-based company’s coated blades also provide its customers with superior tools to keep ahead of a major trend as the floor covering business goes "green".  The blades are specifically designed to deal with heavier materials typical of recycled materials while improving users’ precision and consistency.

“Our proprietary coating will enable us to manipulate the shape of these blades and their ability to cut.  Not only are they our sharpest and most durable blades, they offer our customers unequalled precision when cutting, even on the harder surfaces of “green” backing materials being used in carpets today,” said Bob Senesac, Vice President, Marketing Industrial/Professional Division.

Personna is one of the largest producers of professional, medical, and industrial blades with manufacturing facilities in North America.  The company’s new coated blades come on the heels of 15 product releases in 2011, including a loop pile cutter with an ergonomic design that offers better blade control and added comfort; rollers with a redesigned handle that reduces fatigue and a seam iron with a new thermostat that helps reduce variation in heat cycles.  

According to Mr. Senesac, one of the exciting product innovations the company has slated for 2012 is the re-design of a 20-year old popular classic, the fixed-blade carpet knife.  

“We’re giving this carpet knife a complete makeover with a new ergonomic design that delivers all the features the pro end user wants.  Customers can expect to see a new aluminum body with a sleek finish along with the latest in cutting-edge blade technology,” Mr. Senesac said.  

Representatives from Personna will be on hand at SURFACES Booth #S7839 to demonstrate its new coated blades.  Visitors will receive a $10 gift card for online orders, while supplies last, along with other giveaways.  The company is also offering customers a chance to win blades in 2012 through the Personna Blades for a Year Giveaway.  Details and Official Rules are available at personnablades.com